Dorwest Herbs
We originally worked with Dorwest to rebrand in 2015 and having continued to work with them since we were briefed to revisit their identity. After eight successful years of growth, the market had evolved, consumer expectations had shifted, and Dorwest’s product range had expanded—making it the perfect time for a brand refresh.
We built upon the strong foundations of the original design, introducing new elements that allowed Dorwest to better engage with its audience. Crucially, we built on the heritage of a company that has been around for nearly 80 years—and helped them to communicate the benefits of their products more clearly.
“Beeson+Beeson exceeded our expectations on every level and this project was by no means a walk in the park! They immersed themselves in everything Dorwest and as such they evolved our dated brand into a new slicker, fresher version but it still ultimately ‘Dorwest’ and now represents us perfectly. Our stockists, retail customers and distributors have all been incredibly positive about our new identity and our launch campaign resulted in a double digit increase in turnover. It is so rare to work with a company that you honestly couldn’t fault, I will sing their praises to anyone that will listen!”
Jo Boughton-White, Managing Director